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The Making of Prima

Seven years ago, we set out to make the best canister possible. We started with a picture in our minds of a prima ballerina or a gymnast -- powerful, nimble, lean, graceful and perfectly controlled. With this vision in mind, we made a list of issues and annoyances with canister vacuums on the market. Then we did extensive ergonomics research and testing to determine the ideal configuration from the user's perspective. To understand the future, we learned from the past by researching vacuum cleaner designs from almost every model mass produced since 1910. That led us to pick the best designs and pair them with the latest technology and most durable materials.

There were a handful of driving factors behind the development of the Prima:

1. Make the vacuum as compact as possible.

We wanted no wasted space or weight. The Prima is compact, making it easy to store and lightweight enough to pick up and move from one floor to the next.

2. Make the vacuum more maneuverable and more intuitively controlled by the user.

This goal pushed us to spend time studying the wheels and the swivel actions. We evaluated every canister vacuum wheel placement ever made and then had consumers test them in actual use. We chose a configuration with two fixed rear wheels and one front caster for the ultimate maneuverability. While we were focused on the wheels, we made sure the fixed rear wheels wouldn’t mar surfaces or squeak. These large, rollerblade-style rear wheels on polycarbonate hubs use true ball bearings and as a result, are the highest quality wheels ever used on a vacuum.

3. Provide accessible cleaning tools that don't add to the bulk of the canister.

We abandoned "onboard tool storage." Instead we made full-size tools readily accessible, mounted on the hose handle or the nose neck. To keep them there, we made the tool clips metal, not plastic.

4. Make the cord reel bulletproof (so to speak).

Cord reels were the biggest source of headaches and downtime. A rubber brake that stops the cord wears over time and has to be replaced. To eliminate this issue, we designed a cord reel uses a ratcheting mechanism, kind of like window blinds, where stopping the cord causes it to lock, and just a slight pull causes it to retract.

5. Maximize cleaning performance and minimize clogging.

We created a 1-3/8 inch-diameter hose and made the hose 6.5 feet long. Between the extra-long hose, telescopic wand and generous cord length, the cleaning radius of the new Prima canister is our largest yet at 33 feet! To maintain the performance advantage of the larger diameter hose, we also designed a larger diameter wire integrated telescopic wand that uses stainless steel for both sections, ensuring durability.

6. Make it last.

We also reinforced connection points for a stronger neck and electrical connections. We made the docking stations more durable and stable. We built a simplified circuit board, using the highest quality components. And we implemented a motor that we warranty for a decade.

There were other features we weren't willing to sacrifice, outstanding filtration for one. We designed a special HEPA media bag, filter and the ability to use granulated charcoal to adsorb particulates and volatile organic compounds.

In the end, Riccar created Prima, setting the bar for world-class canisters --. It's a small leap for Riccar and a giant jeté for all canisters. Now you can take advantage of advanced design, engineering and proven results with our three Prima models. Find a retailer near you for a demonstration, or compare models online today.

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